Katrina has a blog on which she writes her opinion about the latest fashions. Her blog is read by almost everyone in her network and she often sways people by her opinions. Which measure of individual social media effectiveness does this refer to?
A. influence
B. social reach
C. extended network
D. social profile
E. individual brand
Answer: A. influence
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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