Macroenvironmental trends influence the product market. A local bookstore is planning expansion. Which of the following macroenvironmental trend will not be a deciding factor in conducting a market analysis?
a. Increased online purchasing.
b. Price cuts by a supermarket selling books.
c. Environmental agencies advocating reduced consumption of paper.
d. A new government regulation mandating a 5% increase in bookstore employee wages.
e. Book readers increasingly preferring digital or e-books.
Answer: D