Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?

Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?

Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?



A) percentage of sales

B) meet the competition

C) what we can afford

D) payout planning



Answer: C) what we can afford


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