Manufacturers can use data they collect on customer shopping habits to modify a product, its price and/or its promotion strategy. In doing so, they are attempting to increase the percentage of customers purchasing from them, otherwise known as

Manufacturers can use data they collect on customer shopping habits to modify a product, its price and/or its promotion strategy. In doing so, they are attempting to increase the percentage of customers purchasing from them, otherwise known as

Manufacturers can use data they collect on customer shopping habits to modify a product, its price and/or its promotion strategy. In doing so, they are attempting to increase the percentage of customers purchasing from them, otherwise known as



A. share of market.


B. consumer confidence.


C. market manipulation.


D. purchase demand.


E. share of wallet.



Answer: E. share of wallet.


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