Marketing MCQ
Marketing Chapter 17
Maria is working on the advertising campaign for Mr. Clean cleaning solutions. They have updated the look of Mr. Clean and want to find out whether the new creative idea for Mr. Clean will be successful. In order to pretest the campaign, Maria should use a(n)
Maria is working on the advertising campaign for Mr. Clean cleaning solutions. They have updated the look of Mr. Clean and want to find out whether the new creative idea for Mr. Clean will be successful. In order to pretest the campaign, Maria should use a(n)
Maria is working on the advertising campaign for Mr. Clean cleaning solutions. They have updated the look of Mr. Clean and want to find out whether the new creative idea for Mr. Clean will be successful. In order to pretest the campaign, Maria should use a(n)
posttest
storyboard
consumer jury
recognition test
aided recall test
Answer: consumer jury
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