Pure Forever Inc. is a milk processing and packaging company. The company charges $2 for a 500 ml flavored-milk pouch in the market. Due to an increase in the cost of certain milk processing machinery, the company decides to reduce the quantity of flavored milk in a pouch from 500 ml to 300 ml for the same price. Which of the following strategies is being illustrated in the given scenario?
a) downsizing
b) price skimming
c) product proliferation
d) product sabotage
e) predatory pricing
Answer: A
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Marketing
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