Reach is:
A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period
B) the number of people who place a particular brand into their evoked sets
C) the number of people who purchase a product in a given time period
D) the number of people who use a certain medium in a four week time period
Answer: A) the number of people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period