Sonia is planning a trip to Belize. She is looking for places to stay through the online rental service Airbnb. After comparing many different places, she decides on where she wants to stay and books her lodging. Airbnb is able to use ____________________ that allows distribution and ____________________ to occur simultaneously.
multichannel distribution; purchasing
digital distribution; consumption
multichannel distribution; electronic data interchange
just in time distribution; consumption
digital distribution; materials handling
Answer: digital distribution; consumption