The 2000, 2004 and 2008 presidential elections were cited in your text for negative attacks by both the Republican and Democratic parties. The negative attacks were based on qualitative marketing research used to help design the messages. Which ethical concern is this use of marketing research related to?
A) disguising the purpose of the research and the use of deceptive procedures
B) using qualitative research for questionable purposes
C) comfort level of the respondents
D) none of the above
Answer: B