Marketing MCQ Marketing The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

The average number of times an individual, household, or business in a target market is exposed to an advertisement during a specific time period is:

A) reach

B) frequency

C) demographics

D) impressions

Answer: B) frequency

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