The benefits to retailers of measuring the impact of POP displays with POS data include all of the following, except:
A) helps retailers decide when to withdraw a particular POP display
B) allows retailers to identify the POP displays with the largest impact on sales
C) allows retailers to compare different POP displays in different stores
D) allows retailers to know which POP displays are effective in attracting customers into the store
Answer: d) allows retailers to know which POP displays are effective in attracting customers into the store
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Marketing
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