The dollar cost of reaching 1,000 members of a media vehicle's audience is the:
A) cost per thousand (CPM)
B) gross rating points (GRP)
C) cost per million
D) effective reach
Answer: A) cost per thousand (CPM)
Marketing MCQ
A) cost per thousand (CPM)
B) gross rating points (GRP)
C) cost per million
D) effective reach
Answer: A) cost per thousand (CPM)