The dollar cost of reaching 1,000 members of a media vehicle's audience is the:

The dollar cost of reaching 1,000 members of a media vehicle's audience is the:

The dollar cost of reaching 1,000 members of a media vehicle's audience is the:



A) cost per thousand (CPM)

B) gross rating points (GRP)

C) cost per million

D) effective reach



Answer: A) cost per thousand (CPM)


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