The first step to a successful​ value-driven marketing strategy is to determine whom to serve with a market offering. To make this​ decision, marketers engage in which two​ activities?

The first step to a successful​ value-driven marketing strategy is to determine whom to serve with a market offering. To make this​ decision, marketers engage in which two​ activities?

The first step to a successful​ value-driven marketing strategy is to determine whom to serve with a market offering. To make this​ decision, marketers engage in which two​ activities?



A. Segmenting and customer management

B. Customer management and demand management

C. Targeting and positioning

D. Segmenting and targeting

E. Segmenting and demand management



Answer: D. Segmenting and targeting


Learn More :