The Internet may increase resentment between intermediaries and manufacturers because
a. role expectations posted on a manufacturer's Web site are unclear to intermediaries.
b. it makes it easier for the manufacturers to take the role of channel captain.
c. communication between the manufacturers and intermediaries is more open and clear.
d. it makes communication between the intermediaries and manufacturers more difficult.
e. it allows manufacturers to create a direct channel that competes with retailers.
Answer: e. it allows manufacturers to create a direct channel that competes with retailers.