Marketing MCQ Marketing The number of households tuned into a program divided by the total number of households in the United States calculates a television program's:

The number of households tuned into a program divided by the total number of households in the United States calculates a television program's:

The number of households tuned into a program divided by the total number of households in the United States calculates a television program's:

A) rating

B) recall

C) relevance

D) reach

Answer: A) rating

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