Marketing MCQ Marketing The proportion of ad impressions resulting from the user engaging with an advertisement either by clicking on it or running the mouse over it is:

The proportion of ad impressions resulting from the user engaging with an advertisement either by clicking on it or running the mouse over it is:

The proportion of ad impressions resulting from the user engaging with an advertisement either by clicking on it or running the mouse over it is:

A) length of engagement

B) click-through

C) dwell time

D) dwell rate

Answer: d

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