Marketing MCQ Marketing The _____ stage of the personal selling process involves the initial meeting between a salesperson and a prospect, where the objectives are to gain the prospect's attention, stimulate interest, and build the foundation for the sales presentation itself and the basis for a working relationship.

The _____ stage of the personal selling process involves the initial meeting between a salesperson and a prospect, where the objectives are to gain the prospect's attention, stimulate interest, and build the foundation for the sales presentation itself and the basis for a working relationship.

Marketing

The _____ stage of the personal selling process involves the initial meeting between a salesperson and a prospect, where the objectives are to gain the prospect's attention, stimulate interest, and build the foundation for the sales presentation itself and the basis for a working relationship.

a) presentation

b) approach

c) prospecting

d) preapproach

e) follow-up

Answer: B

Marketing MCQ

The _____ stage of the personal selling process involves the initial meeting between a salesperson and a prospect, where the objectives are to gain the prospect's attention, stimulate interest, and build the foundation for the sales presentation itself and the basis for a working relationship.

The _____ stage of the personal selling process involves the initial meeting between a salesperson and a prospect, where the objectives are to gain the prospect's attention, stimulate interest, and build the foundation for the sales presentation itself and the basis for a working relationship.

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