To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.



The steps are: 


(1) define the business problem or goal in home-country cultural traits, habits, or norms; 


(2) define the business problem or goal in foreign-country cultural traits, habits, or norms through consultation with natives of the target country—make no value judgments; 


(3) isolate the SRC influence in the problem and examine it carefully to see how it complicates the problem; and, 


(4) redefine the problem without the SRC influence and solve for the optimum business goal situation.


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