To capture value from consumers, marketers must ___.
A. create value for consumers
B. tell customers what they need
C. focus on selling the product
D. advertise extensively
E. create award-winning products
Answer: A. create value for consumers
A. create value for consumers
B. tell customers what they need
C. focus on selling the product
D. advertise extensively
E. create award-winning products
Answer: A. create value for consumers