To exercise their social responsibility and build more positive​ images, many companies are now linking themselves to worthwhile charitable organizations and social​ issues, a practice known as​ ________.

To exercise their social responsibility and build more positive​ images, many companies are now linking themselves to worthwhile charitable organizations and social​ issues, a practice known as​ ________.

To exercise their social responsibility and build more positive​ images, many companies are now linking themselves to worthwhile charitable organizations and social​ issues, a practice known as​ ________.



A. value marketing

B. ​cause-related marketing

C. public policy

D. corporate philanthropy

E. socially responsible behavior



Answer: B. ​cause-related marketing


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