To reach out to new customers using the Internet, some marketers use _____ to ensure that customers searching for the firm's products have every opportunity to find them.

To reach out to new customers using the Internet, some marketers use _____ to ensure that customers searching for the firm's products have every opportunity to find them.



A. click-throughs


B. guided searches


C. CRM database marketing


D. search engine marketing


E. "hot words"



Answer: D. search engine marketing


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