Marketing MCQ
Marketing Chapter 19
Walmart promotes its private label brand Equate for laundry detergent using a shelf tag to draw attention to the savings that consumers can receive if they purchase the product. In addition, the name of the product, Equate, signifies that the brand is the same or equal to name-brand alternatives. Walmart is competing on the basis of _______ with its Equate brand.
Walmart promotes its private label brand Equate for laundry detergent using a shelf tag to draw attention to the savings that consumers can receive if they purchase the product. In addition, the name of the product, Equate, signifies that the brand is the same or equal to name-brand alternatives. Walmart is competing on the basis of _______ with its Equate brand.
Walmart promotes its private label brand Equate for laundry detergent using a shelf tag to draw attention to the savings that consumers can receive if they purchase the product. In addition, the name of the product, Equate, signifies that the brand is the same or equal to name-brand alternatives. Walmart is competing on the basis of _______ with its Equate brand.
price
product attributes
promotion
packaging
Answer: price
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