Marketing MCQ
Branding and Brand Equity
We expect positive returns as a consequence of the benefits a brand name provides, not only with regard to brand choice, but also with respect to what 5 things?
We expect positive returns as a consequence of the benefits a brand name provides, not only with regard to brand choice, but also with respect to what 5 things?
We expect positive returns as a consequence of the benefits a brand name provides, not only with regard to brand choice, but also with respect to what 5 things?
1. communication
2. assessment of quality
3. growth potential
4. channel power
5. loyalty
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