What are some tips for doing business in Germany?
• Germany is a low-context culture in which words carry most of the information. Messages tend to be explicit and direct. In this culture, negotiations tend to be explicit in defining terms of the agreement.
• Strong emphasis on punctuality, so avoid being late. Make appointments far in advance.
• Lunch is the most common meal for business meetings. Dining etiquette in Germany involves eating continental style - holding the fork in the left hand continually and knife in the right hand
• Sales presentation should include data and empirical evidence. Brochures and printed info should be serious and detailed, not flashy