What type of branding strategy is represented by BMW's alphanumeric naming system for all of its models?

What type of branding strategy is represented by BMW's alphanumeric naming system for all of its models?

What type of branding strategy is represented by BMW's alphanumeric naming system for all of its models?



a) Licensing

b) Private branding

c) Mixed branding

d) Multiproduct branding

e) Reseller branding



Answer: D


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