What type of scale structure is being used in a question that asks the respondent to check either: Male or Female?
a.
Ordinal
b.
Nominal
c.
Ratio
d.
Interval
e.
Likert
Answer: B
Marketing MCQ
a.
Ordinal
b.
Nominal
c.
Ratio
d.
Interval
e.
Likert
Answer: B