When a company is attempting to create publicity for a new product they are launching, which of the following tools is the company most likely to use?

When a company is attempting to create publicity for a new product they are launching, which of the following tools is the company most likely to use?

When a company is attempting to create publicity for a new product they are launching, which of the following tools is the company most likely to use?


captioned photograph

feature article

press conference

news release

letter to the editor



Answer: news release


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