Which adopter group is skeptical and adopts a new product only after a majority of people have tried it?
A. Lagging adopters
B. Early adopters
C. Early mainstream
D. Late mainstream
E. Innovators
Answer: D. Late mainstream
Marketing MCQ
A. Lagging adopters
B. Early adopters
C. Early mainstream
D. Late mainstream
E. Innovators
Answer: D. Late mainstream