Which is not true concerning brand equity?
A) it allows the company to charge a higher price
B) it reduces name retention
C) it is helpful in business-to-business markets
D) it is helpful in international markets
Answer: B) it reduces name retention
A) it allows the company to charge a higher price
B) it reduces name retention
C) it is helpful in business-to-business markets
D) it is helpful in international markets
Answer: B) it reduces name retention