Which model of evaluation of alternatives suggests consumers buy brands they like best or connect with emotionally?
A) cognitive mapping
B) multiattribute
C) affect referral
D) evoked-set
Answer: C) affect referral
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Which of the following statements about segmentation is true?
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?