Which of the following is NOT an example of measurement?
a.
A researcher measuring the amount of beverage people consume with their meals
b.
A researcher classifying people who enter a store based on their gender (male or female
c.
A researcher collecting demographic information of online shoppers visiting a particular web site
d.
A researcher collecting qualitative information about shoppers visiting a retail store
e.
A researcher observing a focus group discussion from behind a one-way mirror
Answer: E
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Marketing
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