Which of the following statements about competitive marketing intelligence is correct?
A. Marketing intelligence information is not available from the U.S. government.
B. Companies should not be concerned about competitors accessing publicly available information about them.
C. Monitoring a competitor's website is unethical.
D. Marketing intermediaries are not good sources of competitive marketing intelligence.
E. The goal of competitive marketing intelligence is to improve strategic decision making.
Answer: E. The goal of competitive marketing intelligence is to improve strategic decision making.