Which of the following statements regarding the changing marketing landscape is correct?
A. Digital technology has changed the way we live.
B. Marketing plays no role in the strategies of not-for-profit organizations.
C. Global competition only affects marketing in large companies.
D. Marketers have mastered the use of social media and mobile marketing.
E. Today's post-recession era consumers buy more, use fewer coupons, use their credit cards more and save less.
Answer: A. Digital technology has changed the way we live.
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Marketing
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