You are reviewing secondary data to help with a project concerning consumer preferences for television programs based on viewer income. Which of the following statements would not be of concern when considering the nature criteria for evaluating secondary data?
A) The relationships examined should be taken into account.
B) Secondary data may be measured in units that may not be appropriate for the current problem.
C) The researcher must determine if the data are accurate enough for the purpose of the present study.
D) It is possible to reconfigure the available data so that the resulting data are more useful to the problem at hand.
Answer: C