A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.

A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.

A(n) _____ is a series of advertising messages in a variety of media that center on a single theme or idea.



A. advertising campaign

B. copy platform

C. unique proposition

D. creative blueprint

E. creative work plan



Answer: A


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