"Diamonds are forever," "Impossible is Nothing" and "Just do it" are all examples of:

"Diamonds are forever," "Impossible is Nothing" and "Just do it" are all examples of:

"Diamonds are forever," "Impossible is Nothing" and "Just do it" are all examples of:



A. unique selling propositions.

B. long-running advertising campaign themes.

C. inherent drama appeals.

D. copy platforms.

E. creative blueprints.



Answer: B


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