Marketing MCQ Marketing _____ are groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the larger mainstream.

_____ are groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the larger mainstream.

Marketing

_____ are groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the larger mainstream.

A. Demographic groups

B. Subcultures

C. Neighborhoods

D. Social classes

E. Reference groups

Answer: B

Marketing MCQ

_____ are groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the larger mainstream.

_____ are groups or segments in a society that possess similar beliefs, values, norms and patterns of behavior that set them apart from the larger mainstream.

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