_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.
A. Direct headlines
B. Indirect headlines
C. Body copy
D. Voice-overs
E. Subheads
Answer: E
Marketing MCQ
Marketing Chapter 9
_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.