As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the _______ stage of the communication process.
a) encoding
b) sourcing
c) decoding
d) sending
e) receiving
Answer: a) encoding
Marketing MCQ
Marketing Chapter 16
As Emily Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the _______ stage of the communication process.