At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for 'Clinique' cosmetics. If you click on the ad, it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n):

At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for 'Clinique' cosmetics. If you click on the ad, it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n):

At the Web site for Ivillage.com, there is an ad that stretches across the top of the page for 'Clinique' cosmetics. If you click on the ad, it will take you to the 'Clinique' Web site where you can purchase Clinique cosmetics. The Clinique ad that appears at the iVillage Web site is an example of a(n):



A. interstitial.

B. banner.

C. pop-up.

D. sponsorship.

E. paid search.



Answer: B


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