Marketing MCQ
Marketing Chapter 15
Bennetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of integration is called
Bennetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of integration is called
Bennetton, a leading manufacturer of knitwear in Italy, expanded its operations to include retail outlets in the United States and South America. This type of integration is called
a) horizontal.
b) vertical.
c) multilevel.
d) retail.
e) merchandising.
Answer: b) vertical.
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