Dianne has just opened a new home goods retail store in her hometown. To announce her grand opening and invite customers to visit the new location and take advantage of​ opening-day sales, she created personalized mailers to send out to the local community. Which of the following is​ Dianne's strategy?

Dianne has just opened a new home goods retail store in her hometown. To announce her grand opening and invite customers to visit the new location and take advantage of​ opening-day sales, she created personalized mailers to send out to the local community. Which of the following is​ Dianne's strategy?

Dianne has just opened a new home goods retail store in her hometown. To announce her grand opening and invite customers to visit the new location and take advantage of​ opening-day sales, she created personalized mailers to send out to the local community. Which of the following is​ Dianne's strategy?



A. Prospecting

B. Consultative selling

C. Institutional advertising

D. Direct marketing

E. Product placement



Answer: D. Direct marketing


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