Direct marketing in the broadcast industry involves both direct-response advertising and:
A. supplementary promotions.
B. support advertising.
C. a one-step direct marketing approach to sales.
D. add-on marketing.
E. sweeps marketing.
Answer: B
Marketing MCQ
A. supplementary promotions.
B. support advertising.
C. a one-step direct marketing approach to sales.
D. add-on marketing.
E. sweeps marketing.
Answer: B