During the 1999 Super Bowl, many people saw and remembered the ad that showed former Superman star and then wheelchair-bound Christopher Reeves walking to a podium to receive an award. Few people remember the product being advertised because of the:
A. creative execution overwhelmed the ad message.
B. creative approach was intended to support a market aggregation strategy.
C. creative message was absent from the ad.
D. informational appeal of the ad was missing.
E. ad did not show the product.
Answer: A