During a World Cup soccer match, both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag, which includes sacred words from the Koran, on disposable packaging used in promotions. The uproar over this misuse of a cultural symbol forced a recall of the offending items. _____ could have prevented this recall.

During a World Cup soccer match, both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag, which includes sacred words from the Koran, on disposable packaging used in promotions. The uproar over this misuse of a cultural symbol forced a recall of the offending items. _____ could have prevented this recall.

During a World Cup soccer match, both McDonald's and Coca-Cola made the mistake of reprinting the Saudi Arabia flag, which includes sacred words from the Koran, on disposable packaging used in promotions. The uproar over this misuse of a cultural symbol forced a recall of the offending items. _____ could have prevented this recall.



A. Advertising research

B. Dyadic communication

C. Creative decision-making

D. A global approach to advertising

E. A centralized approach to advertising



Answer: A.


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