In-depth interviews with consumers, focus groups, and observational studies of how consumers conduct their daily lives as consumers are all examples of:

In-depth interviews with consumers, focus groups, and observational studies of how consumers conduct their daily lives as consumers are all examples of:

In-depth interviews with consumers, focus groups, and observational studies of how consumers conduct their daily lives as consumers are all examples of:



A. quantitative research techniques.

B. qualitative research techniques.

C. problem detection studies.

D. econometric research.

E. secondary internal research



Answer: B


Learn More :