In order to create an appealing product reputation, Company MRKT has decided to pay to have its products featured in the background of popular shows; MRKT hopes consumers will have the mindset that if celebrities use those products, then so should they. Company MRKT is utilizing a(n) ______ strategy.
A. prospecting
B. advertising appeal
C. product placement
D. point-of-purchase display
E. direct marketing
Answer: C. Product Placement