Marketing MCQ
Marketing Chapter 19
In the U.S., promotions for Agile Sports products emphasize individualism and independence. In Japan, however, the company had to change its message to one that focused on team values and cooperation, due to the differing _____ in the two countries.
In the U.S., promotions for Agile Sports products emphasize individualism and independence. In Japan, however, the company had to change its message to one that focused on team values and cooperation, due to the differing _____ in the two countries.
In the U.S., promotions for Agile Sports products emphasize individualism and independence. In Japan, however, the company had to change its message to one that focused on team values and cooperation, due to the differing _____ in the two countries.
A. demographics
B. religious beliefs
C. cultural values
D. ethics
E. lifestyles
Answer: C.
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