_____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad.
A. Slice-of-life
B. Animation
C. Dramatization
D. Testimonial
E. Imagery
Answer: C
Marketing MCQ
Marketing Chapter 9
_____ is an advertising execution technique whereby the focus is on using excitement and suspense to tell a short story with the product as the star of the ad.