_____ is defined as research "which is undertaken when a decision is to be made about whether advertising should run in the marketplace."

_____ is defined as research "which is undertaken when a decision is to be made about whether advertising should run in the marketplace."

_____ is defined as research "which is undertaken when a decision is to be made about whether advertising should run in the marketplace."


A. Concept testing

B. Copy testing

C. Observational research

D. Market testing

E. Posttesting



Answer: B


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